Waugh Thistleton Project is a Textbook of Modern Low-Carbon Design

Angelena Iglesia

It’s hard, teaching sustainable design, as I do at Ryerson University in Toronto. The field is constantly evolving as we learn and as everyone becomes more focused on the climate emergency and carbon emissions. So whereas 20 years ago green building was all about reducing operating energy, now it’s all about carbon emissions of all kinds.

Most architects (and building codes) have not yet caught up with this, but Waugh Thistleton Architects were ahead of the pack, designing the first significant tower made of Cross-Laminated Timber (CLT). You couldn’t see any CLT in that building; the developer was worried that people would be nervous about it and they covered it up in drywall. But the world has changed in many ways, and in their new project at 6 Orsman Road in the Haggerston district of London, you can see everything. It all hangs out; it is really a textbook demonstration

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Startup Myths and Models: What You Won’t Learn in Business School by Rizwan Virk

Angelena Iglesia

Startup Myths and Models: What You Won’t Learn in Business School

Rizwan Virk

288 pages, Columbia Business School Publishing, 2020

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When I was at Stanfords Graduate School of Business and at MITs Sloan School of Management, I marveled at how my economics professors could illustrate many different concepts using simple supply and demand curves. The important thing about these curves, my professors would remind us, was not the specific values, but rather the shape and direction of the curves.  

Unfortunately, these models were meant for companies with cash flow and for efficient markets, both of which dont apply to startups.

This article presents an alternative model, called the Startup Market Lifecycle, that I have observed from participating in startups through multiple boom and bust cycles over 25+ years.

Although I have been involved in many startup web cycles (dot com

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