- To capture consumer attention, brands need to rapidly test and iterate to drill down and find the winning creatives that resonate with their audiences and drive the best performance.
- Marketers need to ensure they are breaking through the holiday noise and reaching consumers with relevant and impactful ads.
- Before getting sucked into planning campaign structures and optimization strategies, consider your target audience at a high level and how you’ll speak to them.
- To craft high-performing holiday Stories, advertisers need to create for context and craft for space.
- Marketers must be able to run hyper-targeted and localized campaigns that dynamically showcase information as users close the path to discovery.
The most competitive time of the year is starting earlier than ever before. This holiday season may look different than past years and will either make or break existing brands. Those who invest in testing and personalization within their digital