The holiday guide to cross-platform social media advertising

Angelena Iglesia

 30-second summary:

  • To capture consumer attention, brands need to rapidly test and iterate to drill down and find the winning creatives that resonate with their audiences and drive the best performance.
  • Marketers need to ensure they are breaking through the holiday noise and reaching consumers with relevant and impactful ads.
  • Before getting sucked into planning campaign structures and optimization strategies, consider your target audience at a high level and how you’ll speak to them.
  • To craft high-performing holiday Stories, advertisers need to create for context and craft for space.
  • Marketers must be able to run hyper-targeted and localized campaigns that dynamically showcase information as users close the path to discovery.

The most competitive time of the year is starting earlier than ever before. This holiday season may look different than past years and will either make or break existing brands. Those who invest in testing and personalization within their digital

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F5 Networks’ NGINX Portfolio Won’t Slow Down ‘Modern’ App Developers

Angelena Iglesia

Application delivery specialist F5 Networks‘ software arm, NGINX, is rolling out seven new solutions aimed at helping application developers move faster quickly, without sacrificing governance or visibility — otherwise known as running “safely with scissors,” according to NGINX.

“The modern application world has become unproductively hard. We need to make it easier,” Rob Whiteley, said vice president of marketing for NGINX in a blog post. “Developers need to run. Time to market and feature velocity are critical to digital business success,” he said. “But there’s a catch. In the world of fast releases … we risk introducing application downtime into our digital experiences.”

NGINX wants to give developers the right tools while avoiding slow processes. To that end, the company revealed three solutions for infrastructure teams, two updates for Kubernetes environments, and two new software as a service offerings for NGINX environments during the NGINX Spirit virtual event on Tuesday.

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Gadget Roundup: Award-winning tech and products from the A’ Design Awards 2020

Angelena Iglesia

One of the A’ Design Awards’ standout features is just its vastly multidisciplinary nature. Conceived as the one award program to cover every single aspect of the design industry, the A’ Design Award looks at as many as 99 categories, spanning everything from Architecture to Interiors, Graphics, Packaging, Furniture, Film, Social Design, Medical Product Design, Transportation, Jewelry, and a category that’s truly close to our hearts… Consumer Technology.

Gadgets are perhaps an undeniable part of the ‘better human experience’. Whether it’s the presence of innovative features, or the lack of distracting elements, each product is designed to fulfill a certain need and achieve a certain end – which it believes is best for its user. It’s probably why technology and design are so interwoven into A’ Design’s approach. Currently in their 2020-21 edition, the awards are looking for the next generation of life-changing, life-bettering products, with as many as 218

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Former DoD CSO: The West must lead

Angelena Iglesia

As the developing world follows in the steps of the West and begins entering an age of saturated connectivity, it’s important for people in leadership positions to set the tone for a culture of cybersecurity, said former chief security officer for the Department of Defense Jonathan Reiber on Thursday.

And considering the United States has a decades-long head start in handling such an evolution, said Reiber, it’s now incumbent upon the U.S. to loan its expertise.

“If you learn something, it’s on you to share it,” he said.

Reiber, now senior director for cyber strategy at AttackIQ, made his comments during a keynote address at the RiskSec Digital conference Thursday.

“These countries that are less accustomed to digital risk and less accustomed to managing technology, or where the rule of law is still developing in certain ways, they’re going to confront the kinds of problems that the United States and

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