In the past five years, social media marketing has seen a huge uptick and it continues to gain immense popularity. Before the rise of the internet and social media, marketers did not have the varied choices that exist today. As social media platforms continue to fine-tune their offerings according to people’s interests and preferences, an increasing number of users are engaging with them, creating a mammoth pool of potential advocates for marketers to tap into. With this evolution of social media, businesses have access to an ever larger audience and highly targeted demographics.
- They can stay current and relevant with new developments with their audience
- And businesses can see exactly which leads and conversions are coming from their social media efforts.
Passion and creativity are fundamental to being a social media influencer, but it is also important to know how to create a