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In February, as news about the novel coronavirus spread, an employee at Feliz Modern asked Ginger Diaz if she thought the business would have to close.
The idea seemed ludicrous.
“I was like, ‘Of course we’re not going to shut down — we’re retail,’” recalled Diaz, who started Feliz Modern with her husband in 2017. “Retail doesn’t shut down. We don’t even shut down at Christmas.”
The rest, of course, is history. As the pandemic took hold in San Antonio and residents were ordered to stay home, Feliz Modern closed its stores on West Olmos Drive and at the Pearl and laid off its 13 employees.
“The website closed, the in-store closed, everything closed,” Diaz said.