Google Ads Responsive Display Ads


Hello, I’m Uzair and thanks for joining in.
The question I’ve been sent is what are Google Ads responsive display ads and why should
I use them? Responsive display ads are a great way to promote your business, product or services
and they run on the Google display network. The problem or the, the bottleneck with running
ads on the Google display network previously was you need to create a variety of sizes
and then upload them to your campaigns with the responsive display ads. It, this has become
very easy. All you do is you upload images and videos throw in some headlines and description
lines and that is it. Google is then going to mix and match your images, your logo and
the headline and the description and optimize them to see which one is working, which one
is not working. And obviously push out the ads which perform
the best. So even if you don’t know how to use Photoshop or you don’t have Photoshop
or you don’t have the resources to hire a graphic designer to create some good looking
ads, responsive display ads is the fastest and the quickest way to create some image
ads. So it is going to save you a lot of time and effort and money. All you need to do is
to upload up to 15 images, five headlines, five description lines and two logos. Some
of the images and logos are in a horizontal or landscape version. And there’s the other
words in other size, which is the square one. So I would recommend you upload both the versions
because depending on the size of the ad, Google is going to push out. It needs to have all
these assets available to mix and match and marry them in an ad to create an ad which
will then go out on, in front of somebody. So you’re going to create an ad which may
have images, text or videos and text. The machine is going to learn which is the
best performing ads and is going to push out the better performing ads in front of your
audience. So I would recommend that you upload high quality images. Images are extremely
critical and you need to make sure that they are SPO brand got guidelines. Another thing
which I would highly recommend is don’t copy it from the internet and use those images
without someone’s permission. There are lots of places where you can buy very high quality
images at a fraction of a price and they are royalty free so you are not infringing on
someone’s copyrights because they can sue you if you are using them without their permission.
So upload about five to 10 images, then write five short headlines and then you also have
a one long headline up to 90 characters and then you can upload up to five description
lines and that’s it. You upload it all up and let Google work out the best combination
and the sizes. So I hope this answered your question. If you have any questions you would
like me to answer and create a little video like this one, then please send it to [email protected]
and I’ll do my best to create one for you. Thanks for joining in and I look forward to
seeing you in my next one. Bye for now.

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