How BTS Makes And Spends Its Money


BTS is the biggest name
in South Korea right now. Jimmy Fallon: Please welcome BTS. Alex Pall: BTS. Emma Stone: BTS. Stephen Colbert: BTS. James Corden: BTS. [screaming] Narrator: BTS is the first group to have three No. 1 albums in a
year since The Beatles. And their music video for “Boy With Luv” smashed the record for the most watched YouTube video in 24 hours when it was released in April 2019. Forbes listed the group
on its Celebrity 100 list of the world’s highest-paid
entertainers of 2019. Ranked at No. 43, they earned $57 million in pre-tax income in the last year. A majority of those earnings came from their “Love Yourself:
Speak Yourself” world tour, which grossed $44 million from
just six US stadium shows. And that is only part of their fortune. Here’s how the members of BTS
make and spend their money. BTS amassed their fortune
through their music, album sales, concerts,
merchandise, and brand deals. Their April 2019 album,
“Map of the Soul: Persona,” sold nearly 3.4 million
copies within a month and set a record high in South Korea. They’ve also landed endorsement deals and partnerships with brands like Coca-Cola, Hyundai, and Puma. The group seems to turn
anything they touch into a major success. In 2018, Hyundai made them
global brand ambassadors for its new Palisade SUV. BTS released two concert films that also contributed to their cash flow. Their 2018 movie, “Burn the Stage,” grossed over $20 million worldwide. And their most recent film,
“Love Yourself in Seoul,” brought in over $10 million during its January 2019 release. BTS is worth over $3.6 billion a year to South Korea’s economy. They increased South Korea’s popularity, contributing to a surge in tourism. An estimated 800,000
tourists reportedly chose South Korea as their travel
destination because of BTS. Their popularity also boosted the appeal of South Korean products, such as clothes, cosmetics, and food. eBay in particular saw an increase in merchandise sales thanks to BTS. eBay Korea said in April 2019 that sales had risen by more than 50% since the previous April. The country now has at
least a billion dollars’ worth of consumer exports
associated with BTS. And they’re projected to
bring in an economic value of $37 billion over the next 10 years. Talk about being a national treasure. K-pop isn’t new to the world. Back in the late 2000s,
before BTS debuted, many groups were slowly paving the way for the genre’s growing popularity. BTS was formed by a company
called Big Hit Entertainment. But in 2007, Big Hit almost went bankrupt. CEO Bang Si-hyuk managed
to keep the company afloat with the success of previous
K-pop groups he had managed. He formed BTS in 2010, and the group officially debuted in 2013. Because BTS struggled with
media exposure in South Korea, they took a nontraditional
marketing approach by connecting with their
fans through social media, and they slowly built
up a dedicated fan base known as the ARMY. Bang attributes BTS’
success to the connection they share with their fans. This led to sold-out
concerts, record sales, and being the world’s most
tweeted-about celebrities. Thanks to BTS, Big Hit Entertainment is worth an estimated $2 billion. And Bang alone is worth $770 million. With his current fortune, Bang rented a $6.5 million mansion for
BTS in Hannam the Hill, one of the most expensive
complexes in South Korea. But how do the members of K-pop’s richest band spend their money? Although they share a mansion, some of them still have
their own apartments. Jin reportedly spent $1.7 million in cash on his apartment at Hannam the Hill. J-Hope and Jungkook also bought apartments in the Seoul Forest Trimage, known as one of the most luxurious
apartments in Seoul. J-Hope bought his for a reported
$1.6 million back in 2016, while Jungkook reportedly
spent $1.74 million in cash when he purchased his unit in late 2018. Suga also bought a $3 million apartment in the Hannam district
around the end of 2018. The boys are also known for
their bold fashion and style. While it’s common for celebrities to land sponsorships with luxury brands, BTS reportedly doesn’t
accept these kinds of deals, instead choosing the brands
they actually want to wear. Some of their favorite luxury pieces come from Supreme, Gucci,
Givenchy, and Mastermind, each ranging from hundreds
to thousands of dollars. In addition to luxury living, some of the members have exotic pets. Jin currently has a leucistic
sugar glider named Gukmul, which translates to “soup.” Sugar gliders can cost anywhere
between $100 to $5,000, and leucistic sugar gliders typically cost between $1,500 and $2,500. The other members have
more common household pets. V owns the most pets in the group. He has four dogs and one cat. While he hasn’t confirmed
the breeds of his pets, fans speculate he has a teacup Pomeranian, a Korean Jindo, and a
chinchilla Persian cat, all the expensive breeds. Suga also has a toy poodle named Holly. Toy poodles can cost thousands of dollars, depending on gender and coat. Although they have a lavish lifestyle, the BTS members are known for
their humble personalities and don’t publicly flaunt their fortunes. The members have donated
to many charities, including food banks, animal shelters, and children’s medical funds. And in 2017, they partnered with UNICEF to launch the Love Myself campaign, which is aimed at
promoting self-confidence and ending violence. The campaign has raised
over $1.4 million worldwide. And in September 2018, BTS
became the first K-pop group to address the United Nations.

100 thoughts on “How BTS Makes And Spends Its Money

  1. I love BTS no matter what. BTS always being BTS. Sharing outfit and stuff. Always love each other like their own brothers. Live together for years even tho they can afford their own house but still lived together. Understand each other. Love caring . Rm you’re amazing leader. You helped taehyung. You bring bts to the top. Im so proud of u rm. namjoon jin suga jhope taetae kookie and jimin. Good luck. Dont change

  2. Suga's $3 chain transformed into $3 millions apartment… Wow😂😂😂😂
    He has still obsessed in $3 in 1st before millions ……😂😂😂😂😂

  3. one thing you gotta know that asian pop stars dont earn much, all the money they earn are actually debt money for the company. They have to repay the company for all the music videos, shoots, dorms, food, concerts, clothing and training. You see them wear high-end brands because it's their company's clothing or they have a collab with a company and that's how they promote them. so everything they own is their company's unless they surpass that debt then they can spend their own money.

  4. Well deserved BTS. Enjoy it. We know how hard u work fr this success. I can't stop smiling am so happy for you. Adorable people like you so deserve this and more. May this success be lifelong. A.R.M.Y loves you!

  5. What bus spends their money on

    V – Gucci
    Jungkook – white t shirts
    Jin – bt21 plushies
    J-hope – sunshineee
    Suga – sleep
    Namjoon – even more iq
    Jimin – chanel

  6. BTS: are Millionaires

    Also BTS: Fights over for $5 coupons, bag of chips, foods…

    Such a genuine and humble human being!!

  7. to think that they recorded in a garage 😭, very humble beginnings and look at them now, lots of success but still humble personalities , they work hard for all they have, they earned it and deserve it 💜, an underdog story to be admired

  8. I think Jin's pet died, but thank your for the video. The research was done correctly and the video doesn't seem to show any misconceptions about bts

  9. It’s so rare to see a video talking about bts accurately and with no pushed narrative about them, their music or their fans

  10. Thanks for the report. I had no idea who they were before, but I'm impressed. Especially the end where they address the UN in fluent English.

  11. jin, hoseok and jungkook: “umm yeah i’ll go for an apartment a little over a million”

    yoongi: “screw that I WANT A 3 MILLION DOLLAR APARTMENT”

    love how extremely humble they are tho🥺💜

  12. Despite of being multi-millionares, BTS are always humble and they appreciate even the smallest things that they get. They're the best!💜

  13. Ive heard antis talk about us being oblivious to the fact that were only losing money to make bts richer but honestly, they're worth it. They only earn our money because of a really good reason. Their message, their purpose…were not wasting our money, were spending it on a cause that deserves it.

  14. Hoseok: * buys 5M dollar luxury apartment * "I'm done with y'all. I can't stand one more minute of living with 6 unintelligent wet noodles"
    JK: * moves in to the 5M dollar apartment next door * "not so fast hyung"

  15. They're rich but they would also:
    – sacrifice one of their own for ice cream
    – sell out their fellow member for a prize
    – do anything to win coupons for food and books

    – leave stuff they don't want anymore on the other members' beds

    – be impressed by the most random things like lava lamps and ramen cookers

    and we fans wouldn't want their little family to be any other way 🙂

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